Create and launch campaigns

This is where you build a one-off email campaign and choose when it should go out.

Create the campaign

1. Open Campaigns.
2. Choose the audience.
3. Use all clients with email when the message applies broadly.
4. Use saved audiences when you want one or more reusable automatic or custom lists.
5. Use selected customers when the message should go to a one-time group.
6. If you use selected customers or saved audiences, keep the final send within the 500-recipient limit.
7. Enter the campaign name.
8. Enter the email subject.
9. Write the email body.

Choose the right audience

• All clients with email is best for broad announcements.
• Saved audiences is best when you want to reuse automatic Spark lists or custom lists created in Audiences.
• Selected customers is best for one-off sends where you do not need to save the group.

Saved audiences are resolved when the campaign starts. If you select more than one saved audience, Spark includes overlapping clients once and skips recipients who do not have a usable email or have opted out of that campaign.

Choose when to send

1. Choose Start now if you want the campaign to begin immediately.
2. Choose Schedule if you want it to go out later.
3. If you schedule the send, enter the local date and time.
4. Create the campaign.

Manage a draft after creation

• Start a draft when it is ready to send.
• Schedule a draft when timing matters more than speed.
• Cancel a draft or scheduled campaign if the plan changes before send time.

What can block launch

• Campaign name is required.
• Email subject is required.
• Email body is required.
• A selected customer-list audience must include at least one recipient.
• A saved-audience campaign must include at least one saved audience.
• Scheduled sends require a date and time.