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CampaignsCreate and launch campaigns

Create and launch campaigns

This is where you build a one-off email campaign and choose when it should go out.

Create the campaign

  1. Open Campaigns.
  2. Choose the audience.
  3. Use all clients with email when the message applies broadly.
  4. Use saved audiences when you want one or more reusable automatic or custom lists.
  5. Use selected customers when the message should go to a one-time group.
  6. If you use selected customers or saved audiences, keep the final send within the 500-recipient limit.
  7. Browse templates or start a blank email.
  8. Enter the campaign name, template name, subject, and preheader.
  9. Compose the message in Template Studio.
  10. Preview the rendered email and send a test email when needed.
  11. Continue to review the campaign before sending or scheduling.
Campaign creation page with audience, message, launch mode, metrics, and recent campaign status highlighted.

Build campaigns in the order Spark expects to send them: audience, message, then launch mode.

  • Choose the recipient group before writing the message.
  • Keep the campaign name, subject, and body together while drafting.
  • Use launch mode to separate immediate sends from scheduled sends.
  • Review metrics and recent statuses after campaigns start sending.

Choose the right audience

  • All clients with email is best for broad announcements.
  • Saved audiences is best when you want to reuse automatic Spark lists or custom lists created in Audiences.
  • Selected customers is best for one-off sends where you do not need to save the group.

Saved audiences are resolved when the campaign starts. If you select more than one saved audience, Spark includes overlapping clients once and skips recipients who do not have a usable email or have opted out of that campaign.

Choose when to send

  1. Continue from Template Studio to the review step.
  2. Choose Send now if you want the campaign to begin immediately.
  3. Choose Schedule if you want it to go out later.
  4. If you schedule the send, enter the local date and time.

Manage a draft after creation

  • Start a draft when it is ready to send.
  • Schedule a draft when timing matters more than speed.
  • Cancel a draft or scheduled campaign if the plan changes before send time.

Use templates while composing

  • Use Browse templates to choose a Spark template with a real email preview.
  • Use Start blank email to build a block template from scratch.
  • Use Brand or Edits to apply Brand Kit values.
  • Use Assets to choose existing template, service, and gallery images.
  • Save the template when you want to reuse the design later.

Read Use templates and assets for the full template workflow.

What can block launch

  • Campaign name is required.
  • Email subject is required.
  • Email body is required.
  • A selected customer-list audience must include at least one recipient.
  • A saved-audience campaign must include at least one saved audience.
  • Scheduled sends require a date and time.
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