Monitor automatic customer journeys

Journeys show every automatic customer follow-up available to your business. Use them to understand what Mimbbo will do when a customer meets a journey trigger, whether or not anyone is currently in that journey.

Explore your automatic journeys

1. Open Journeys under Send messages.
2. Search by journey name when you need a specific type of follow-up.
3. Use the status filter to focus on active or inactive journeys.
4. Open a journey to see its trigger, planned outreach, and wait windows.
5. Select Customers on the journey detail to see the people currently in that journey.

For an active journey, the list and journey detail also show its estimated monthly and annual impact. These totals add together the estimates for the customers who are currently active in that journey. Inactive journeys show no impact because they have no active customers.

Every built-in Mimbbo goal appears in this list as a journey. Journeys are read-only in this view, so you will not see controls to create, edit, or turn off an entire journey.

• Active means at least one customer is currently in the journey.
• Inactive means no customers currently meet the journey conditions. You can still open the journey to review its trigger and full outreach timeline.

An inactive journey becomes active automatically when an eligible customer enters it. It does not require manual setup or activation.

Understand a journey timeline

The timeline begins with the client condition that starts the journey. The steps that follow explain:

• Whether Spark may use email, SMS, or either available channel.
• The purpose of each message Spark plans to send.
• How long Spark waits before the next follow-up.
• When the journey reaches its final response window.

The timeline summarizes message intent. The final wording can be personalized for the client and their history.

Check where clients are in a journey

Select Customers on the journey detail to switch from the journey timeline to the active customer list. Each client includes:

• Their current stage, such as preparing outreach, waiting after a message, paused, or needing provider follow-up.
• How many outreach attempts have been sent.
• The next planned step and its expected time.
• Their individual estimated monthly and annual impact.
• Recent messages, including the channel and send time.

Estimated impact is a forward-looking estimate based on the customer and journey opportunity. It is not revenue that has already been earned or a guarantee that the customer will book.

Select a sent message to open the retained copy from Spark Messaging. Text messages show the final text sent to the client, including the business-name prefix when one was added. Emails show the rendered subject and message body after client details and other template variables were applied.

If Spark no longer has the retained message content, the message detail says that the actual message is unavailable. A journey summary may still appear for context, but it is labeled separately and is not presented as the wording that was sent.

When a journey is inactive, the customer list is empty. The journey timeline remains available so you can understand what will happen when a customer becomes eligible.

Clients leave the active journey list after the journey is completed or closed. Their prior Spark activity remains available from the client profile.

Open a journey from a client profile

1. Open Clients and select the client.
2. Find Current journey in Spark Intelligence.
3. Open the journey name.

Spark opens the journey detail and brings that client into view so you can compare their position with the full sequence.

Pause outreach for one client

Use the automated campaigns control on the client profile when future journey outreach should stop for that client.

• Pausing affects only that client, not everyone in the journey.
• Previously sent messages remain visible.
• Turning automation back on allows Spark to resume eligible follow-up.