Campaigns

Campaigns is where you send one-off email outreach, review what happened after a send, and understand how clients manage email preferences.

Use Campaigns when you need to

• Send a one-off email to a broad recipient group or selected list.
• Choose a reusable email template or start from a blank template.
• Apply provider Brand Kit values and reusable images.
• Preview a rendered email and send a test email before launch.
• Reuse automatic or custom segments from Segments.
• Schedule a send for later in your local time.
• Review campaign delivery and engagement.
• Follow recipient replies in Conversations.
• Understand unsubscribe and offer opt-out behavior.

Common tasks

Create a campaign

1. Open Campaigns.
2. Choose the recipients.
3. Browse templates or start a blank email.
4. Compose the message in Template Studio.
5. Preview the email and send a test email when needed.
6. Continue to review.
7. Choose whether to send now or schedule it for later.

Review campaign results

1. Open Campaigns.
2. Select the campaign you want to inspect.
3. Review delivery, engagement, and recipient-level outcomes.
4. Open Conversations when a reply needs follow-up.

Start here

• Read Use templates and assets before building a new campaign design.
• Read Create and launch campaigns if you are building or scheduling a send.
• Read Manage segments when you want reusable automatic or custom lists.
• Read Review campaign results after a campaign has started sending.
• Read Explain email preferences when clients ask about unsubscribe or offer opt-outs.